Popularity of Wireless Home theater speaker systems for Better Sound Quality

There are several advantages associated with buying a wireless home theater system as they are not only easy to install but also offer amazing sound quality. With these wireless speakers you don’t have to worry about changing the setting in your living room. You can just keep it wherever you want without moving the furniture.

World Cup 2011- Marketing initiatives

Fenda Audio which is today a strong Audio brand in India had always been driven by needs of consumer. Today Cricket has become more than passion for Indian consumer and it was imperative for us to communicate the experience which Speakers bring into consumer home.

To drive key message” Ghar baithe Stadium ka mazaa” we used a 360 degree communication :

1. We first kicked off this key message through an exclusive cricket world cup packaging ( jpeg of box attached)
2. This was then communicated through an exclusive Cricket Booklet published in collaboration with India’s most widely read IT Magazine- CHIP.

This booklet was distributed to more than 1 Lakh customers along with CHIP’s 2010 anniversary issue. Also close to 50000 additional copies of same were sent by us to all our channels.